Today I want to share with you some information regarding the correct logo files you should receive from your Graphic Designer for your business.
Ensuring you receive the correct files to be able to use your logo across all mediums is really important to future proof yourself. You might not be in a place where you are having things printed at the moment but in the future, you may be, and your logo files need to be in different formats for print and web.
So before we jump into the different file formats you will need, note this important piece of information.
A logo should always be designed in vector format. What this means, is your logo will then always be scaleable. You will have a logo that can go on a billboard without pixelating or on a clothing label and still keep its good looks.
Photoshop is not vector format. Having a logo designed in Photoshop is not correct practice, and if you have a logo designed in Photoshop you may find you come unstuck with it at some point. Photoshop is raster based, its a flat image and will pixelate if blown up.
Logo file formats you will need
+ EPS – This format is your vector file, it’s scalable, has a transparent background, is a working file if another designer needs to make changes and is also great for print.
+ PDF – This format is also vector and is now the preferred choice for a lot of print companies. It is also transparent, scalable and best for print.
+ JPEG – This is an image based format and will pixelate when blown up too much. It’s not transparent. This format is used for digital purposes.
+ PNG – Also image based so can pixelate if you don’t have a large enough one but the PNG is transparent, so the best option for any digital / web purposes because you can put it on a coloured background and use it as a watermark etc.
Those are your most common file types and if you have them in your brand toolkit you will be covered for every situation you face in the print and digital worlds.
Now, as well as your standard logo in those formats, you should also receive all of those formats for a black and white version of your logo and any other alternative versions such as a text-only version or a stacked version.
I hope this helps you understand what logo files you will need from a graphic designer, shop around and make sure you are getting the real deal, spending the $$ initially will save you in the long run.