Creating a dynamic colour palette for your biz

Creating a dynamic colour palette for your biz

Choosing a colour palette for your brand is a lot more involved than just picking your favourite shade of pink.

There are a few simple rules to follow and it helps to know the basics of colour theory before diving into Pinterest to find your perfect palette. I’m going to share a few tips with you today


Before thinking of colours I want you to make sure you have nailed down who exactly your ideal client is. There is no point having a brand that is full of florals and pink hues if your ideal clients are men in the blue collar industry.

Your brand colours have to be appropriate for your industry and who you are targeting.


Colour has a strong ability to guide peoples emotions and to set first impressions. Whats your brand personality?

Are you a biz babe running fun, friendly art classes or are you a serious tech guru whose ideal client is local government agencies? Your brand personalities are going to be quite different and therefore your colour palette will be too.

So let’s have a look at some of the main colours and what they represent and the emotions they convey.

Green – Is a very calming, nature-inspired colour, its used a lot in the wellness and holistic industries. Fresh, organic and positive

Blue – Is also a calming, tranquil and harmonious colour, used a lot in corporate industries and has a sense of reliability.

Red – Is a strong and dynamic colour that gives a sense of power and drive. Go easy with the colour red as it can have negative tones.

Pink – Feminine and soft, sweet and playful. Pink is often used in the health and beauty industry.

Purple – Is often associated with spiritual industries. It conveys a sense of luxury and vibrancy.

Yellow – Is a bright and cheery colour often used in food industries as the colour yellow is known to stimulate appetite. Happiness and excitement are feelings invoked by the colour yellow.

Grey – Is a great modern colour and works well used as an accent colour. Its calm and sleek and used in a lot in tech or corporate industries.

Now you have a bit of an understanding of colours, what colours are most likely to suit your business?


A good rule of thumb is 3 colours, a base colour and accent colour and a neutral colour.

For example, my brand colours are this.

Navy blue is my base colour

Soft pink is my accent colour

Grey is my neutral

Never use more than 4-5 colours, you don’t want your brand to look like it was created by a primary school student.

Some great places to find colour inspiration

Colourlovers –

Adobe Kuler Colour – 

Design seeds –


Ok , now you can go off and create a dynamic colour palette for your biz.

Have fun.

Creating a Mood Board for your Brand

Creating a Mood Board for your Brand

Creating a Mood Board for your Brand is a great first step!

If you don’t have a mood board for your brand I strongly recommend getting one or creating your own. It’s a great way to succinctly and visually display what you want your brand to be. Its the vibe, the look, the feelings, the colours, everything that you want your brand to encapsulate.

A mood board helps you create a visual starting point to build your brand from, it also helps keep you on track with your brand, helps you keep things consistent.

So, what is a Mood Board? 

Generally speaking a mood board is a one page collection of images. These images do not have to be literal to your business and what you want in your brand. They are images that envoke the right feelings you want your customers to feel when dealing with you. For example, you might have a cake making business and you specialise in childrens birthday cakes. You want your business to come across as fun and friendly, you might find pictures of a brightly coloured circus or a bright bunch or florals. Your business has nothing to do with a circus or flowers but these images give off bright happy feelings which is what you want for your brand. Starting to get the gist??

How do you create a Mood Board?

Being a digital designer I create digital mood boards for my clients. We usually start the process by going on a pinning frenzy in Pinterest (that is after a bit of brand strategy stuff) and from there we really hone on the imagery and I pick approximately 10 of the images that really follow the brand messages we have come up with.

I have had clients come to me with paint swatches, drink bottle labels, bits of washi tape at a brand meeting. So if you are generally a more tactile person create one yourself using these sorts of things.

Mood Board for one of my Clients

As you can see this Mood Board is for a client of mine who is male, wanted a modern updated brand, is in a professional corporate industry and wanted a sleek contemporary look. I have included examples of colours, patterns, fonts, other logo’s, stock images that all fit the brief.

It doesn’t have to be a time-consuming exercise at all but boy when you have your own Mood Board it is so empowering and gives you great clarity.