Choosing a colour palette for your brand is a lot more involved than just picking your favourite shade of pink.
There are a few simple rules to follow and it helps to know the basics of colour theory before diving into Pinterest to find your perfect palette. I’m going to share a few tips with you today
1. BE SUPER CLEAR ON WHO YOUR IDEAL CLIENT IS?
Before thinking of colours I want you to make sure you have nailed down who exactly your ideal client is. There is no point having a brand that is full of florals and pink hues if your ideal clients are men in the blue collar industry.
Your brand colours have to be appropriate for your industry and who you are targeting.
2. WHAT’S YOUR BRAND PERSONALITY?
Colour has a strong ability to guide peoples emotions and to set first impressions. Whats your brand personality?
Are you a biz babe running fun, friendly art classes or are you a serious tech guru whose ideal client is local government agencies? Your brand personalities are going to be quite different and therefore your colour palette will be too.
So let’s have a look at some of the main colours and what they represent and the emotions they convey.
Green – Is a very calming, nature-inspired colour, its used a lot in the wellness and holistic industries. Fresh, organic and positive
Blue – Is also a calming, tranquil and harmonious colour, used a lot in corporate industries and has a sense of reliability.
Red – Is a strong and dynamic colour that gives a sense of power and drive. Go easy with the colour red as it can have negative tones.
Pink – Feminine and soft, sweet and playful. Pink is often used in the health and beauty industry.
Purple – Is often associated with spiritual industries. It conveys a sense of luxury and vibrancy.
Yellow – Is a bright and cheery colour often used in food industries as the colour yellow is known to stimulate appetite. Happiness and excitement are feelings invoked by the colour yellow.
Grey – Is a great modern colour and works well used as an accent colour. Its calm and sleek and used in a lot in tech or corporate industries.
Now you have a bit of an understanding of colours, what colours are most likely to suit your business?
3. HOW MANY COLOURS SHOULD YOU USE?
A good rule of thumb is 3 colours, a base colour and accent colour and a neutral colour.
For example, my brand colours are this.
Navy blue is my base colour
Soft pink is my accent colour
Grey is my neutral
Never use more than 4-5 colours, you don’t want your brand to look like it was created by a primary school student.
Some great places to find colour inspiration
Colourlovers – www.colourlovers.com
Adobe Kuler Colour – www.color.adobe.com
Design seeds – www.design-seeds.com
Ok , now you can go off and create a dynamic colour palette for your biz.