Do you really know who your ideal client is?

Do you really know who your ideal client is?

When I first started my business my ideal client was anyone who would pay me to do work for them, right??


I have quickly learned over the last couple of years that if you try to appeal to everyone in the whole world, you soon appeal to no one.

How can that be?

Well you start to fade into the background of your industry, you are just another one of whatever it is you specialise in.

You become very Beige! Nobody likes Beige.

It makes much more sense to clarify your niche and target your branding, target your communications, your style, your products, straight to the tribe you really want to work with.

You will very quickly start to position yourself as the leading expert in your field and find yourself inundated with those ideal clients you have been dreaming about.

So how do you figure out who your ideal client is?

Firstly, you need to know every little detail you can about them, you need to know what they do for a living, what sort of income they earn, where they like to shop etc. If you don’t know already, ask them.

Do a survey, ask clients you’ve already worked with that fit the bracket.

Recently, I completed a lot of alignment work in my own business and I revisited this exercise. I thought about clients I’d had in my business that valued my expertise, clients that knew what they wanted from me, clients I had a good, open and honest relationship with and I asked them questions.

All the information you gather is going to make you know them inside and out and therefore you will know exactly where to find them and exactly how to help solve their problems.

I have created a free worksheet for you that asks all the questions you need to think about in order to really get to know your ideal client. Good luck, let me know if it helps.