Creating a dynamic colour palette for your biz

Creating a dynamic colour palette for your biz

Choosing a colour palette for your brand is a lot more involved than just picking your favourite shade of pink.

There are a few simple rules to follow and it helps to know the basics of colour theory before diving into Pinterest to find your perfect palette. I’m going to share a few tips with you today

1. BE SUPER CLEAR ON WHO YOUR IDEAL CLIENT IS?

Before thinking of colours I want you to make sure you have nailed down who exactly your ideal client is. There is no point having a brand that is full of florals and pink hues if your ideal clients are men in the blue collar industry.

Your brand colours have to be appropriate for your industry and who you are targeting.

2. WHAT’S YOUR BRAND PERSONALITY?

Colour has a strong ability to guide peoples emotions and to set first impressions. Whats your brand personality?

Are you a biz babe running fun, friendly art classes or are you a serious tech guru whose ideal client is local government agencies? Your brand personalities are going to be quite different and therefore your colour palette will be too.

So let’s have a look at some of the main colours and what they represent and the emotions they convey.

Green – Is a very calming, nature-inspired colour, its used a lot in the wellness and holistic industries. Fresh, organic and positive

Blue – Is also a calming, tranquil and harmonious colour, used a lot in corporate industries and has a sense of reliability.

Red – Is a strong and dynamic colour that gives a sense of power and drive. Go easy with the colour red as it can have negative tones.

Pink – Feminine and soft, sweet and playful. Pink is often used in the health and beauty industry.

Purple – Is often associated with spiritual industries. It conveys a sense of luxury and vibrancy.

Yellow – Is a bright and cheery colour often used in food industries as the colour yellow is known to stimulate appetite. Happiness and excitement are feelings invoked by the colour yellow.

Grey – Is a great modern colour and works well used as an accent colour. Its calm and sleek and used in a lot in tech or corporate industries.

Now you have a bit of an understanding of colours, what colours are most likely to suit your business?

3. HOW MANY COLOURS SHOULD YOU USE?

A good rule of thumb is 3 colours, a base colour and accent colour and a neutral colour.

For example, my brand colours are this.

Navy blue is my base colour

Soft pink is my accent colour

Grey is my neutral

Never use more than 4-5 colours, you don’t want your brand to look like it was created by a primary school student.

Some great places to find colour inspiration

Colourlovers – www.colourlovers.com

Adobe Kuler Colour – www.color.adobe.com 

Design seeds – www.design-seeds.com

 

Ok , now you can go off and create a dynamic colour palette for your biz.

Have fun.

What is Branding and why your business depends on it

What is Branding and why your business depends on it

What is Branding and why your business depends on getting it right

Don’t be fooled into thinking branding is only for the big and elite brands like Coca-Cola or Nike or the businesses with lots of money to splash around.

Your small business needs to be well aware of what branding is and how to brand effectively. In fact, I’d go as far as saying your business depends on it.

Creating a business that is truly reflective of you, one that stands out from the crowd and speaks straight to the heart of your tribe is key if you want to make waves in the cutthroat world of small business.

So, here we go. What is branding?

Firstly, it’s more than just a logo. It is the complete package of how your customer / potential customer feels about your business. Its what they feel when they look at your website, it’s their experience when they speak with you on the phone, it’s what they feel when they look at your e-book, it’s what they feel when they hear and see you on a Facebook live video.

Branding consists of many elements and not just the visual stuff (although that plays a strong part) so it’s super important to get clear on what all those elements are and then use them consistently in your messaging and your visuals. At the end of this article, you can get my free checklist which will tell you exactly what the elements are that constitute a strong brand, but for now, keep reading.

So when thinking of your brand, here are some key questions to explore, these should form part of your brand foundations:

  • What are your business values
  • What is your mission
  • What do you want people to feel when dealing with your brand
  • Who is your target audience
  • What is your uniqueness

Often a brand strategy session can really help small business owners to gain clarity, once the foundations are in place and clarity is achieved, designing a killer brand identity is a much smoother ride.

4. Compelling reasons your business needs a strong brand

1. Recognition & Loyalty – Customers start to recognise your visuals and start to get to know you, they then start to trust and feel familiar with your company and brand and this, in turn, creates loyal customers.

2. Credibility – You could be a one-woman show, working from a desk in the corner of your bedroom (aka me) but having a strong professionally crafted visual identity makes you look the shit, makes you look like a successful leader in your field. Having a non-consistent, DIY looking visual identity screams to me, that you don’t take your business seriously and that perhaps you don’t really know what you are talking about.

3. Charge your worth – With a strong brand that builds recognition and credibility you can now start charging what you are worth, you can position yourself as the industry expert in your field and charge accordingly.

4. Branding boosts business confidence – Having a beautiful brand that you are proud to show off to the world gives you great confidence, it’s like getting your hair and makeup done and buying a new dress for your best friends wedding, you are guaranteed to feel amazing.

Hopefully, now i’ve given you more insight into what branding is and that it’s not just a pretty logo and perhaps you can understand why branding is one of the best investments you can make in your business.

I have created a great little checklist for you that will guide you on what elements you need, to build a strong brand for your business. This is not a mandatory list, just a guide. There is also a worksheet at the end for you to list the items you still need to work on for your business.

Access it here.

I would love to hear what you think about my list, what are you nailing? what still needs work?

Do you really know who your ideal client is?

Do you really know who your ideal client is?

When I first started my business my ideal client was anyone who would pay me to do work for them, right??

Wrong…

I have quickly learned over the last couple of years that if you try to appeal to everyone in the whole world, you soon appeal to no one.

How can that be?

Well you start to fade into the background of your industry, you are just another one of whatever it is you specialise in.

You become very Beige! Nobody likes Beige.

It makes much more sense to clarify your niche and target your branding, target your communications, your style, your products, straight to the tribe you really want to work with.

You will very quickly start to position yourself as the leading expert in your field and find yourself inundated with those ideal clients you have been dreaming about.

So how do you figure out who your ideal client is?

Firstly, you need to know every little detail you can about them, you need to know what they do for a living, what sort of income they earn, where they like to shop etc. If you don’t know already, ask them.

Do a survey, ask clients you’ve already worked with that fit the bracket.

Recently, I completed a lot of alignment work in my own business and I revisited this exercise. I thought about clients I’d had in my business that valued my expertise, clients that knew what they wanted from me, clients I had a good, open and honest relationship with and I asked them questions.

All the information you gather is going to make you know them inside and out and therefore you will know exactly where to find them and exactly how to help solve their problems.

I have created a free worksheet for you that asks all the questions you need to think about in order to really get to know your ideal client. Good luck, let me know if it helps.

DOWNLOAD YOUR FREE WORKSHEET – CLICK HERE